Spa Consultant & Spiritual Coach
Brand Development
Creating a spa division is more than building a service menu - it’s shaping a healing experience that reflects the soul of a brand. I support brands in developing a fully realised spa identity, weaving together concept creation, treatment philosophy, operational foundations, and guest experience design.
I begin by understanding the brand’s values, vision and desired impact
From this foundation, I craft a unique spa concept that includes signature rituals, wellness philosophies, sensory elements, and the energetic flow of the guest journey. Every detail, from the intention behind each treatment to the atmosphere of each space, is thoughtfully designed to create harmony, coherence, and authenticity.
My treatment design process blends holistic wellness principles with practical expertise. I create bespoke protocols, ingredient pathways, sensory scripts, and therapist guidelines that honour the brand’s essence. Treatments are developed to not only deliver results, but also to nurture presence, connection, and deep relaxation. I ensure every ritual is well-structured, safe, and aligned with both operational efficiency and therapist wellbeing.
I help brands bring their spa vision to life
Alongside treatment creation, I provide full support in shaping the spa division’s infrastructure: staff training programs, SOPs, room setup guidelines, retail curation, and holistic operational strategies. This ensures that the brand’s spa offering is elevated, seamless, and ready to thrive.
Through a blend of creativity, intention, and industry expertise, I create spaces and experiences that feel meaningful, restorative, and truly aligned with who they are.
Leading the way bringing CBD into the spa space with OTO international I created the spa strategy from treatments through to market. Launch partners included the Mandarin Oriental group, Soho House and the Rosewood hotels.
“Working with Helen at the start of OTO’s expansion into spa was a complete gift. She didn’t just guide us into the market: she built the pathway. Helen’s ability to blend commercial strategy with genuine creativity is truly unique. She sees the big picture, understands the operational detail, and brings ideas to life with precision and passion.
Her reputation is exceptional for a reason: she delivers, she connects, and she elevates every brand she works with. I’d recommend her wholeheartedly.”
— Gemma Colao, Founder of OTO